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Three Ways Commercial Real Estate Firms Should Change Their Public Relations...
Almost everyone in the commercial real estate sector approaches marketing and PR the same way: collateral materials with buildings bathed in sunshine; interviews with trade journals; market overview...
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Marketing Real Estate to Millennials: 10 Things to Know
The numbers are astounding: Approximately 4,400 apartment and condominium units are under construction in Boston, Cambridge, and Somerville, according to my friend Paul McMorrow, who did the math. But...
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Real Estate Spam: There’s a Better Way to Do Marketing
Last month, as I was trawling Twitter, I experienced one of those moments of truth that often lead to a blog post. “Stop the Madness! Why do we spam the crap out of each other #CRE?” It was an...
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Five Reasons for Real Estate Developers to Use Social Media for Community...
Many real estate developers have been slow to adopt social media to help market completed residential or commercial construction projects. But those who have are seeing the value in how it can bring...
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InkHouse’s Real Estate PR and Social Content Practice is Expanding
I’ve been doing real estate public relations for a long time. In the last few years, it was clear to me that while the media landscape was changing, so was PR – drastically. And yet the real estate...
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Three Ways to Name a Residential Building
Boston, like cities across the country, is experiencing quite the building boom, with more than $6 billion in projects currently under construction. Boston’s Mayor Thomas M. Menino has laid out a...
View ArticleWhy We Are Partnering With Neoscape
It’s a PR cliché to say you are thrilled about anything – so I won’t (wink) – but today InkHouse announced a new partnership with an amazing company: Neoscape, a pioneer in the world of visual...
View ArticleWhat do Millennials Want? Three Takeaways for Marketing and Real Estate
Millennials. The generation that has spawned studies, podcasts and think pieces ad nauseam. For good reason: by 2025, millennials will comprise 75 percent of the workforce, and brands and media...
View ArticleWhy Giving Millennials What They Want Might Not Be So Bad
Predicting how to appeal to millennials can seem futile. What do they want? Cars, public transit or ride-sharing? Workplace amenities or a job close to public transit? Are they perennial renters, or...
View ArticleA Conversation with Boston Chief of Economic Development, John Barros
On Wednesday, May 11, I was lucky to be an attendee at CREW Boston’s May luncheon at the Four Seasons, which featured John Barros, Boston’s first Chief of Economic Development, as speaker. Lucky for...
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